Welcome to Potential Realty | Rentals
A Highlands County Florida Full-Service Property Management Company
Helping you reach your Real Estate Potential.
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Answer a few quick questions to see how we can help you
About Us
Your Boutique Real Estate Experts in Highlands County For over a decade, we’ve been helping families, investors, and newcomers find their place in South and Central Florida. As a husband-and-wife team, we built our brokerage on trust, integrity, and a shared passion for turning real estate dreams into reality.
services we offer

Sell Your Property
Let us show you how we can help you reach your Selling Potential.

Buy a Property
Let us guide you through your largest financial investment.

Property Management
See how we can help with your rental property.
Find Your Perfect Home in Highlands County
Whether you’re searching for your first home, a vacation retreat, or a rental investment, Potential Realty guides you with expertise and care. Our team understands every neighborhood, market trend, and opportunity in Highlands County.
Sell With Confidence & Maximize Your Return
When you’re ready to sell, Potential Realty delivers accurate pricing, professional marketing, and smooth negotiation from start to finish. Our goal is simple get your property sold fast and for top dollar in the Highlands County market.
Property Management
We offer seamless property management services designed to provide peace of mind to property owners. Our dedicated team handles every aspect of property management, from fostering positive tenant relations to conducting thorough property inspections and ensuring legal compliance.
With transparent financial management and 24/7 emergency response services, we prioritize the preservation of your investment while safeguarding your property and tenants.
Management Done Right
Our property management services ensure that your investment is in safe hands, and your peace of mind is our top priority.

Tenant Satisfaction
We prioritize positive tenant relationships through responsive communication and issue resolution and stable occupancy rates.

Property Maintenance Excellence
We commit to maintaining the value of your investment through regular property inspections and proactive maintenance measures.

Transparent Financial Management
With our detailed financial reporting tools and secure online owner portal, you have 24/7 access to your financial information.

Legal Compliance Assurance
Navigating the complex legal landscape of property management can be daunting. Our team stays up-to-date on regulations and ensures full compliance.

Vendor Management Solutions
We simplify vendor selection and ensure quality service, making maintenance coordination efficient for seamless property management.

Emergency Response Reliability
We offer 24/7 emergency response for prompt maintenance resolution, safeguarding property and tenants with reliable support.
Testimonials
EXCELLENT Based on 16 reviews Posted on Anthony SparksTrustindex verifies that the original source of the review is Google. Einar and Priscilla are truly exceptional. They not only helped me find my first home but have also consistently checked in over the years, demonstrating genuine care and dedication. Such personalized service is rare to find. Potential Realty is the only company I wholeheartedly trust and have complete confidence in. They never let you down. They truly have a special team of people.Posted on Susy HartTrustindex verifies that the original source of the review is Google. Einar and Priscilla were absolutely amazing! They helped us sell our last house and buy our new one. They were even willing to travel when we decided to move from Broward to Port St Lucie.Posted on Sean HartTrustindex verifies that the original source of the review is Google. Potential Realty was amazing to us! They helped sell our old home, and buy our dream home!!!Posted on Charles CruzTrustindex verifies that the original source of the review is Google. When i was in a struggle, Mr. Valerdi really came through with helping me secure a lease. He was very patient, kind, and professional. I don’t recommend people very often but Mr. Valerdi is a definite top of the line agent and a great man to work with.Posted on Mike RodriguezTrustindex verifies that the original source of the review is Google. Einar and Priscilla are absolutely the best. Not only have they assisted me in selling multiple properties throughout the years but have helped dozens of family members and friends both in selling and purchasing properties. Einar does not take no for an answer and will get the job done on your behalf. Potential realty is the only company I trust and have full confidence in. They wont let you down.Posted on Kim MooreTrustindex verifies that the original source of the review is Google. Einar helped make the sale of my home as efficient and painless as possible. My questions were answered in a timely manner and he provided prompt, honest and professional service through all phases of the selling process.Posted on Yarimar GabrielTrustindex verifies that the original source of the review is Google. Excelente servicio siempre atento a todas horas que le escribía para preguntar algo siempre respondía y me resolvía todo lo recomiendo 100%Posted on Joshua SotoTrustindex verifies that the original source of the review is Google. Found Pricilla Vallerdi by Google and I’m really pleased with their service. Really professional and took care of my house for rent. Took care of doing the correct research to find tenants. I recommend them for any real estate transaction their professionalism was beyond my expectations. I recommend.Posted on Juan RosarioTrustindex verifies that the original source of the review is Google. Priscilla has been amazing, since the first time I contacted her, she replied super quick, set up the time and she was very punctual. When we arrived she greeted us in a friendly but professional way. She was very attentive and knowledgeable about the property and make sure all our questions were answer. The entire process was very fast and effective.Posted on Ryan PalominoTrustindex verifies that the original source of the review is Google. Priscilla was so helpful with our search for buying a home and the process that it entails. While making many appointments to visit perspective properties, she always kept goals in mind. Spending a lot of time and energy, she found our new beautiful home. She has made this transition a wonderful experience. Can't thank you enough Priscilla for your thoughtful and committed professionalism.
News & Articles

Why You Shouldn’t “For Sale By Owner”
Rising home prices coupled with the current inventory in today’s market may cause some homeowners to consider selling their homes

Why Pricing Your House Right Is Essential
In today’s real estate market, setting the right price for your house is one of the most valuable things you

Why Pet-Friendly Homes Are in High Demand
One of the many benefits of owning your own home is the freedom to find your ‘furever’ friend. By pointing
Contact Us
We are ready to help you with your buying, selling, investing and property management needs. The fastest way to contact us is by phone.
- 863-220-7830
- evalerdi@potentialrealty.com
- 1225 US HWY 27 S. Suite #208 Sebring FL, 33870